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Reliable Salesforce Marketing-Cloud-Advanced-Cross-Channel Test Braindumps, Updated Marketing-Cloud-Advanced-Cross-Channel Testkings

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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

Topic
Details

Topic 1

Mobile (SMS
Push): This section evaluates expertise in MobileConnect, MobilePush, and GroupConnect, along with integration options like WhatsApp. Mastering mobile configuration and Mobile Studio functionalities will demonstrate cross-channel communication proficiency of Salesforce Marketing Cloud Practitioners.

Topic 2

Triggers: This area covers SOAP
REST API capabilities. Proficiency here reflects the ability of Salesforce Marketing Cloud Practitioners to integrate triggers that enable automated, dynamic interactions for seamless customer experiences.

Topic 3

Journey Orchestration: This section emphasizes best practices in customer journeys, leveraging reporting tools, and differentiating capabilities between Datorama and Google Analytics to evaluate comprehensive journey management expertise.

Topic 4

Interaction Studio: Mastering Interaction Studio capabilities ensures expertise in real-time personalization and customer interaction strategies, aligning marketing efforts with customer needs across all touchpoints.

Topic 5

Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.

Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q10-Q15):

NEW QUESTION # 10
You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.

A. Some automation activity is using the inbox message
B. The message is already scheduled/active
C. The message has already been sent. (once started to send cannot mark as inactive)

Answer: B

Explanation:
When attempting to make an inbox message inactive in Salesforce Marketing Cloud, a common issue arises if:
* B. The message is already scheduled or active: If an inbox message is currently scheduled for sending or is active, it cannot be marked as inactive until it completes its schedule or is manually stopped. This ensures the integrity of scheduled or ongoing campaigns.

NEW QUESTION # 11
What data is there in mobile connect demographics, select3

A. channel
B. Region
C. City
D. First name
E. Email

Answer: B,C,D

Explanation:
In MobileConnect, demographic data can include a variety of information about the users. The types of data available include:
* A: City: Information about the user's city can be part of the demographic data collected.
* B: Region: This includes broader geographic details such as state or province.
* D: First Name: Personal information such as the user's first name is also typically collected as part of demographic data.

NEW QUESTION # 12
What Einstein functionality makes predictions for email only?

A. Einstein Copy Insights
B. Send Time Optimization
C. Einstein Scoring
D. Einstein Engagement Frequency

Answer: D

NEW QUESTION # 13
Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers

A. Operating System
B. Content
C. Brower
D. Banner
E. Product

Answer: B,D,E

NEW QUESTION # 14
When are customers eligible to be send a message in STO(when customer will engage then its sent)

A. with the next hour
B. At the hour user engages Within the next 24hours
C. Within the first minute of next hour.
D. immediately when the STO activity arrives

Answer: B

Explanation:
* Understanding Send Time Optimization (STO):
Purpose: STO is a Marketing Cloud feature that uses AI to determine the optimal time to send an email to each individual subscriber, maximizing the likelihood of engagement.
How it Works: STO analyzes a subscriber's historical engagement data (when they typically open and click emails) to predict the best send time within a 24-hour window.
* STO Send Time Logic:
Prediction Window: STO predicts the hour within the next 24 hours when a subscriber is most likely to engage.
Send at Predicted Hour: The email is sent during that predicted hour.
It's not immediate: STO doesn't send emails immediately upon entering the activity. It waits for the predicted optimal hour.
It's not within the first minute of the next hour: STO determines a specific hour, not just the start of the next hour.
It's not necessarily within the next hour: The predicted hour could be several hours away, depending on the subscriber's engagement history.

NEW QUESTION # 15
......

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